Digital membership passes
Digital membership passes for local businesses, in the wallet the customer already has.
Pass gives gyms, coffee shops, breweries and clubs membership passes that customers add to their phone's wallet in one tap, with no app. The front desk scans to verify, and it is free up to 50 active passes.
- Lives in the phone's built-in wallet
- Scanned at the door and verified instantly
- Free up to 50 active passes
The problem
Small businesses sell memberships and then cannot administer them.
Paper cards are lost and forged, spreadsheets do not tell the front desk whether someone is current, and there is no way to prove a membership at the door quickly.
Membership software is priced for gyms with a thousand members, and nothing works for a brewery with a mug club of eighty.
Who it is for
Gyms, salons and clubs
Businesses that sell memberships or season passes and currently manage them on paper or in a spreadsheet.
Coffee shops and breweries
Venues running punch cards or a mug club, too small for membership software priced for gyms with a thousand members.
Membership groups and small venues
Groups that need a quick way to prove a membership at the door.
See the revenue walking out through the back door
Put in your invoices, monthly churn, revenue per invoice and what winning one costs. See what churn costs a year and what one point of it is worth. Runs in your browser. No account, no card, no call.
Of 366 today, 155 are still here in a year
- Revenue lost
- $36,680
- Spent replacing them
- $22,556
- LTV to CAC
- 2.9x
Take this with you
No email required. It is your result.
Pass — cost of churn · 6.9% monthly churn costs $59,236 a year · One point of improvement is worth $5,965 · Average lifetime 14.5 months, LTV $315 Run it yourself: https://nftforsmallbusiness.com
Method: annual losses compound monthly rather than multiplying by twelve, so the figure is lower — and more honest — than the usual arithmetic. Lost revenue counts half a year of run-rate on average, since departures are spread across the year.
How it works
Pass, from the first step to the result.
- 01
Issue a pass
Create a membership pass for a customer.
- 02
The customer adds it in one tap
To the wallet already on their phone.
- 03
Scan at the door
Validity is verified instantly.
- 04
Renew and track
Renewals, billing, usage tracking and lapse alerts.
Memberships you can actually administer
Membership passes in the wallet the customer already has, with the renewals, billing and tracking a small business needs behind them.
- No app to download
- Passes live in the phone's built-in wallet, and customers add them in one tap.
- Passes that update themselves
- A pass updates automatically when the member renews, when their balance changes or when a perk is added.
- Verified at the door
- Scanning a pass at the door verifies its validity instantly.
- Cannot be forged or shared
- Passes are bound and revocable, so they cannot be forged or shared.
- Renewals, billing and usage
- Manage renewals and billing, and track how memberships are used.
- Lapse alerts
- Get an alert when a membership lapses.
Questions people actually ask
Do customers need an app?
No. Passes live in the phone's built-in wallet, and customers add them in one tap.
Can a pass be copied or shared?
No. Passes are bound and revocable, so they cannot be forged or shared.
What happens when a member renews?
The pass updates automatically, as it does when their balance changes or a perk is added.
How does the front desk check a membership?
By scanning the pass, which verifies validity instantly.
Is there a free plan?
Yes. It is free forever up to 50 active passes.
What do paid plans cost?
29 dollars a month up to 500 passes, 79 dollars a month up to 2,500, and 199 dollars a month for unlimited passes with multi-location and billing. Payment processing is charged at standard rates.
What is verifiable ownership?
Passes carry verifiable ownership underneath, which stays invisible to anyone who does not care about it.
Why should I trust the churn-cost calculator?
It is plain arithmetic on the numbers you put in, worked out in your browser. Change any input and every figure updates, so you can check each one yourself.
Pricing
Free forever up to 50 active passes. Paid plans are priced by the number of passes.
Free
A complete membership system for a small club.
- Wallet passes
- Door scanning
Unlimited
Unlimited passes, with multi-location and billing.
- Unlimited passes
- Multi-location
- Billing
Payment processing is charged at standard rates. Prices in USD.
See the revenue walking out through the back door
Put in your invoices, monthly churn, revenue per invoice and what winning one costs. See what churn costs a year and what one point of it is worth. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. Pass never sees your inputs.